Creating and using QR codes are easy but consist long list of challenges


QR codes can be a powerful tool for sharing information, but they often fail due to poor implementation. Here are some common reasons QR codes don’t work as intended, along with examples:

  • Too Small for Scanning. If a QR code is printed too small, most smartphone cameras struggle to scan it. For example, a QR code on a business card that’s less than 1 cm wide will likely frustrate users.

  • Too Complex for Scanning. Overloading a QR code with too much information (like lengthy URLs) makes it dense and difficult to scan. A restaurant menu QR code linking to a massive PDF file might fail if the code appears pixelated.

  • Content is Not Relevant. A QR code must provide value. For instance, a poster promoting a new product might include a QR code, but if it just leads to a generic homepage, users feel misled.

  • Too General. Sending users to a company’s main website without specific context reduces engagement. For example, a QR code on a product brochure that leads to the company homepage misses an opportunity to provide details about the product itself.

  • Not Up to Date. A QR code linking to outdated or broken content frustrates users. Imagine scanning a QR code on event signage only to find that the webpage no longer exists.

Taking Notes on A Man with A Pondering Expression

High quality keycode mobilecodes

  • Dynamic
  • Standard size
  • Not too complex
  • Tested, pre-printed tags
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